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Videos
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Citation

Besprosvan, K. (2015a, June 15). The future of LATAM (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-future-of-latam-spanish-


Videos

Watch, play, live

We want to share with the audience our findings regarding how important sports are to people’s lives; How the way that people engage with sports has evolved from a simple "match watched” for one or two hours, to a more participative way of...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Cynthia Rivera, Karina Besprosvan
June 15, 2014
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Citation

Rivera and Besprosvan (2014a, June 15). Watch, play, live. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/watch-play-live


Research papers

The evolved consumer

The global economic crisis has resulted in some predictable consumer behaviour changes. Even prior to the economic slowdown we were sensing shifts in consumer attitude towards the conspicuous consumption which had dominated the previous decade....

Catalogue: Latin America 2010: The Innovation Journey
Author: Karina Besprosvan
Company: integral, OmnicomMediaGroup
May 21, 2010
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Citation

Besprosvan, K. (2010a, May 21). The evolved consumer. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-evolved-consumer


Research papers

Tweetmiotics

Economic models have been changing and we now live in a collaboration economy, where peers are the new keepers of brands, media and content through social computing. In this new landscape, Social Networks have become important and their expansion is...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: David Oyarzun, Karina Besprosvan
October 29, 2009
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Citation

Oyarzun and Besprosvan (2009a, October 29). Tweetmiotics. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/tweetmiotics


Research papers

Where do you really watch when you are seeing?

This presentation employs the latest technology to better understand the relationship between what people say they watch versus what they actually are watching during a product placement segments of television. As such, the paper is based on a...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Mike Hess, Karina Besprosvan
Company: integral, OmnicomMediaGroup
June 1, 2008
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Citation

Hess and Besprosvan (2008a, June 01). Where do you really watch when you are seeing?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/where-do-you-really-watch-when-you-are-seeing-